OUR PURPOSE

Passionate About Style

Proudly made in Bangalore, We simply aspire to give you beautifully crafted, premium quality shirts for the right price.

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Designed to Last

We want you to wear our shirts for years, even decades to come. That’s why we source the finest fabrics, materials and we make them in our own factory with obsessive attention to detail.

Buy Better, Buy Less

We believe sustainability and durability is better for us and our planet.

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  • 100% Egyptian Cotton

    Our beautiful fabrics are made from Egypt's finest cotton grown on the banks of the river Nile.

  • Designed to Last

    Designed with Longivity in mind, our pieces are made to look great today, tomorrow and for years to come.

  • Subtle Innovations

    Whether it's the fabric, fit or style we're always looking at ways to create better products for you.

  • Inspiring Change

    We encourage our customer to participate in conscious consumption by investing in fewer but better products.

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