Life cycle assessment
In order to calculate the carbon footprint of our products, we've partnered with Green Story - a front leader in impact measurement for the fashion industry.
They use the globally recognised standard of Life Cycle Assessment (LCA) methodology to quantify the environmental impact of each piece in our collection.
LCA is based on the scientific evaluation of the product's resource requirements and its potential impact on the environment during every phase of its life cycle.
Where we stand
Once we know our carbon footprint at different stages of our production, we work on reducing those measures by participating in various carbon offset projects. *See Below
Third party verified offset projects
No more Greenwashing!
A lot of talk goes on around saving the planet with no real action. We strongly believe it is our responsibility to offset our impact. For that reason, we invest in different carbon offset projects, which have been third-party verified by Verra or Gold Standard and which bring actual benefits to the planet.
Pallonji Solar Power
A solar energy project in Maharashtra that generates clean and renewable electricity. Total installed capacity of 220 Megawatts.
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Karnataka wind power
A wind power project with installed capacity of 60MW located in the villages around Gurmitkal Mandal of Yadgir District.
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Poultry powered energy
Poultry litter is used to feed renewable electricity back to the Regional Electricity Grid of India, displacing electricity sourced from thermal power plants.
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